GRADE B*
*cosmetically only
Mid-Atlantic B2B fruit sourcing

Same fruit.
Same Brix.
Zero runway walk.

We connect commercial packers with cosmetically-rejected apples and berries to CPG brands who couldn't care less about a weird shape — for 30–40% less than broker pricing.

30–40%below wholesale
200migeofenced freight
48hrmatch to dock
Illustration of a crate of apples and berries with the Ugly Duck mascot saying nice!
🦆 UGLY ON THE OUTSIDE🍎 GRADE A ON THE INSIDE🍓 BUYERS SAVE 30-40%🚚 GEOFENCED FREIGHT 🦆 UGLY ON THE OUTSIDE🍎 GRADE A ON THE INSIDE🍓 BUYERS SAVE 30-40%🚚 GEOFENCED FREIGHT
The flow

From cosmetic reject to factory floor

No brokers, no phone tag, no fruit disked back into the dirt. Just a fast match between people who already have exactly what the other needs.

1

Flagged

A packer's sorter kicks out a lot for size or shape — same quality, wrong looks. It's listed the same day.

2

Matched

We ping CPG buyers in-radius whose specs fit — sugar level, variety, volume — and they accept in the app.

3

Delivered

Refrigerated freight is dispatched straight to the factory dock — usually inside 48 hours of the match.

Pick your lane

Built for both sides of the dock

For CPG buyers

Premium fruit, not premium prices

  • 30–40% below your current broker cost
  • Full spec sheet: Brix level, harvest date, temp history
  • A real "upcycled" story for your packaging
  • Consistent weekly volume, not one-off dumps
Tell us what you need
For packers & co-ops

Turn a write-off into a wire transfer

  • List a rejected lot in one click from your dock
  • We handle buyer matching and freight dispatch
  • Get paid before the truck even leaves
  • No landfill fees, no wasted cold storage space
List your surplus
Why Ugly Duck

Small enough to actually care

Quality verified

Every lot ships with real packing-house data — not vibes.

Fast turnaround

Matched and dispatched before the fruit even thinks about spoiling.

Geofenced freight

Short hauls only — costs stay low, fruit stays fresh.

Real relationships

You'll talk to a person, not a support ticket queue.

Let's move some ugly fruit.

Tell us if you're buying or selling and we'll be in touch within a day — usually less.

Buyers and farms both welcome. Prefer a full intake form? Go to buyer sign-up or seller sign-up.